Frieze Art Fair in London Thrives Despite Challenges
The Frieze Art Fair has a reputation as the biggest art event in the city. But in the face of a coronavirus outbreak, the fair’s organizers have not given up hope for the future.
On the surface, the fair is an annual event staged in the heart of the City of London, the legendary financial district that has long been home to the financial markets. However, beneath it is a much bigger operation, which has now been in operation for years.
The fair’s goal is to provide an opportunity for art lovers to buy and sell works of art, and to promote the emerging global art market at a time when the coronavirus has caused concerns about its viability. Since October, when the first coronavirus case was diagnosed in the United States, art fairs around the world have been closed, and organizers have been working to put on the fairs as usual. But the coronavirus outbreak has added to the challenges of the show, which was scheduled to open on April 7, with more than 30,000 pieces of art on display.
One of the fair’s organizers, the Fine Arts Museums and Galleries of central London, says the coronavirus has presented a challenge to organizing the fair’s fair, with plans to allow people to enter from the street at the entrance.
Despite the challenges, the fair continues to thrive, with over 8,000 visitors to its annual event last year. In 2019, the fair attracted nearly 11,000 visitors.
“We had no idea how they’d react to the lockdown, as we had never planned something like this,” says Lucy Walker, the Fair Director, of the organizers of the Frieze Art Fair. “We’ve been waiting to see if there will be a coronavirus pandemic, if it’s going to go ahead or whether it’ll be suspended. But as of this morning there is no plan for any kind of postponement.”
The coronavirus outbreak has caused unprecedented disruption to millions across the world. To